Ita, for lolitas, is a word laden with fear, making it perfect for the spooky season! As most lolitas know, ita comes from both the second half of the word lolita and the Japanese exclamation "itai", meaning "ouch"! Accordingly, lolitas use the term ita to describe coordinates so ugly that they find them painful; it's generally expected that a new lolita will have a brief ita phase before they grow into their coordination skills. The idea of being bad at a fashion is a complex topic, so I will probably expand on the idea of ita-ness through more posts.
Several mutations of this term have developed in the English-speaking community, including perma-ita, or permanent ita. As the name implies, a perma-ita begins with an ita phase but never grows out of it. I don't claim to be perfect, despite my comedic self-aggrandizement. But, horror of horrors, am I stuck being an ita? I can't really judge my own bad taste, but I will definitely try.
