As a follow-up to my post about Chinese indie brands that sell old school lolita, and preceding my panel at J-Fashion University, I decided to create a list of every brand outside of Taobao that I could find that sells old school lolita on a semi-consistent basis. This was not a trivial undertaking, but I hope the results are useful.
I've already laid out my criteria previously. For this post, though, I was a little more stringent-- brands had to sell old school suitable garments semi-consistently, not just as one item among many. This list includes a lot of gothic and classic brands; brands that don't fit into the picturesque old school sweet image, but nonetheless maintain the same look and feel as gothic and classic lolita did around the year 2004. New items in old school style are essential; we can't make more old pieces, but we can keep expanding design accessibility through new pieces!